A Marketing KPI Solution That Turns Data Into Direction
TargetBoard connects marketing, CRM, and finance systems into one unified source of truth to help marketing leaders prove impact, optimize spend, and align with revenue.
Turn Marketing Data Into Revenue Impact
TargetBoard centralizes marketing performance, spend, and lifecycle data to help CMOs and growth teams track core KPIs like campaign ROI, pipeline contribution, acquisition efficiency, and retention impact. By unifying marketing metrics in one platform, teams get real-time visibility into performance and business outcomes.
Integrates Seamlessly With Your Sales Stack
TargetBoard connects with tools like HubSpot, Salesforce, Marketo, Google Ads, LinkedIn, and leading analytics platforms to ensure unified, accurate, and audit-ready KPIs across the entire marketing lifecycle, from first impression to revenue conversion.
‘TargetBoard has been a game - changer for me. They provide a great centralized hub for tracking and analyzing my R&D KPIs throughout our SW development lifecycle.”
Nadav Avikasis, CTO
Why Customer Success Leaders Choose TargetBoard
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Out-of-the-Box KPI Catalogs
Predefined frameworks ready
to deploy and customize.
to deploy and customize.
Built for Instant Adoption
From setup to insights in days, no heavy lifting required.
Real-Time Dashboards
Visibility across all systems, always accurate and up to date.
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Cross-Functional Alignment
Connects teams, metrics,
and outcomes in one shared view.
and outcomes in one shared view.
Governance You Can Trust
Version-controlled KPI logic and audit-ready transparency.
Mastering Marketing KPIs
Improve marketing performance by integrating CRM, analytics, and finance data into a single marketing intelligence solution. Accurately track campaign ROI, channel efficiency, acquisition metrics, and lifecycle performance to align your marketing strategy with predictable growth and revenue impact.
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Mastering KPIs & Metrics
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Explore How Other Teams Use TargetBoard AI
Engineering KPIs
Track velocity, quality, and efficiency to speed up innovation. Build more innovative products and keep your
Project Management KPIs
Stay on top of deadlines, resources, and budgets. Project KPIs keep your team aligned, reduce delays, and ensure every project delivers measurable results.
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AI Adoption KPIs
Measure model usage, workflow automation, and business outcomes.AI Adoption KPIs help you track real impact, accelerate integration, and maximize ROI from AI across your organization.
Sales & marketing KPIs
Measure pipeline health, campaign impact, and revenue growth. Sales & Marketing KPIs help you focus efforts, close more deals, and accelerate business growth.
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Human Resources KPIs
Track engagement, retention, and performance. HR KPIs help you create a culture where employees thrive, productivity grows, and talent stays for the long run.
Software Capitalization KPIs
Stay compliant while maximizing ROI. These KPIs give finance and engineering a shared view of investment value, aligning teams on strategic priorities.
Common Questions About Marketing KPIs
What are the most important Marketing KPIs to track?
How does TargetBoard improve Marketing performance?
Which Marketing tools does TargetBoard integrate with?
What if our Marketing systems aren’t listed?
Can we customize our Marketing KPI framework?
How does TargetBoard ensure accurate and reliable Marketing KPIs?
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