About Us

At TargetBoard, we’ve seen the frustration managers face firsthand. You’re responsible for outcomes, strategy, and people - yet when you need answers, the numbers are scattered. Hours are wasted chasing data across dashboards, spreadsheets, and systems. Meetings get stuck debating whose report is “right” instead of moving forward. And too often, the story of your team’s hard work is lost in the noise.

We built TargetBoard to change that. Founded in 2024 by Lior Gerson and Lior Ash, lifelong friends and entrepreneurs, our mission is to make performance management simple, clear, and empowering. With TargetBoard, you don’t need a data team, a BI project, or perfect systems. In minutes, you get KPIs that are connected, personalized to your goals, and always up to date — so you can focus on leading, not chasing numbers.

Our team shares one belief: managers deserve better. Better tools, better visibility, and better ways to tell the story of progress. We’re not just building technology; we’re giving managers back control, confidence, and time. At TargetBoard, we’re here to make sure you always have the clarity you need to succeed.

Leadership

Co-Founder & CEO

Lior Gerson

With a remarkable history of accomplishments, including leading Vroom.com to a $2.5 billion IPO as CTO and contributing to Placer.ai's valuation exceeding $1 billion as VP Product. Lior possesses extensive experience in managing business operations and starting and scaling start-ups. His focus on promoting cultures of transparency, accountability, and data-driven decision-making has been key to his success.

Co-Founder & CTO

Lior Ash

With a rich background as the former CTO of mySupermarket and Splacer, Lior Ash brings a wealth of experience in developing innovative B2B and B2C solutions. His expertise in data analytics has been leveraged by top global brands, including WPP, P&G, Walmart, and Coca-Cola, as well as millions of users worldwide. Lior's commitment to innovation is at the heart of TargetBoard's mission to help individuals and businesses achieve their targets.

VP Customer SUCCESS

Alon Binman

With extensive experience in driving customer success and elevating user experience, Alon has a proven track record of leveraging data-driven insights to deliver strategic solutions. As a former Mixpanel Customer Success Architect he worked in transforming complex data into actionable KPIs, guiding clients towards achieving their business goals. His passion is building strong customer relationships, optimizing product engagement, and leading high-performing teams to exceed expectations.